DATING, PURPOSE AND MALE GROOMING: THE RELAUNCH OF AXE IN THE ERA OF MODERN MASCULINITY & TECH REVOLUTION

Main Stage

How Axe engages young guys through purpose, passions, partnerships.
The session will give insight into
–        Relevance: The Axe audience – what it means to be a young guy today
–        Engagement: Winning with purpose – why fighting labels is a good idea
–        Media strategy: Connecting the dots – how content & partnerships engage & delight

Mainstage