Connected Customers: BMW’s Digital Evolution and the Customer Journey

Stream 2

20 years ago, BMW launched its first connected car services focused on security (e-call) and maintenance (teleservices). Two decades later, digital services are not just about the consumer mobility experience but also enabling a more interactive customer journey.

This session will explore:

1. Digital services as a channel for customer interaction

2. Leveraging digital across the full consumer lifecycle

3. Building on analytics to optimize customer experience

Customer Journey