Creativity Is The New Currency!

Main Stage

Marketing Consumer Products to Millenials is challenging for many Brands for several Reasons:
– lack of understanding of the online world and culture
– lack of understanding of  the target group, their behaviors, values, and purchasing habits
– lack of understanding the available online marketing and communications tools and media
– lack of transparency in widely used business models that media and social media companies have created rather to enhance their commercial benefits, but often collide with the way Millennials would like to be approached

This session will explore alongside the example of the Smartphone eBrand HONOR for Young Digital Natives & Digital Immigrants:

– the target groups’ lifestyle and behaviors
– how HONOR works as an eBrand
– what to ‘Learn to Unlearn’ about common marketing beliefs that most of us work still on
– why we need to change

Mainstage