Intelligent Marketing And The Impact of AI & Machine Learning On The Customer Journey

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Innovations like AI and ML are having a tremendous impact on marketing. With the use of these technologies, companies can differentiate by delighting customers in a more tailored and timely manner, bolstering existing marketing automation capabilities at scale. Specifically, AI and ML drive improvements in the areas of targeting, profiling, personalization, multi-touch attribution, automated content generation, and enable full funnel analytics. But implementing these technologies alone won’t lead to success – enterprises need to combine AI/ML with the human touch to maintain a competitive edge and optimize customer experiences.

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