While some companies have products people simply buy, others have created brands people identify with, internalize, and advocate for—sometimes to the point where they’ll even tattoo a logo on their arm. These are next-level relationships, and what we at Oath call brand love.
We recently conducted a comprehensive study, tapping 150,000 consumers across 13 markets, 10 industry verticals, and all demographics to get at the heart of brand love. Oath identified six key drivers that build brands people love. Join us to get to know more about our Brand Love Index