Dating, Purpose And Male Grooming: The Relaunch Of Axe In The Era Of Modern Masculinity & Tech Revolution

Stream 2

How Axe engages young guys through purpose, passions, partnerships.
The session will give insight into
–        Relevance: The Axe audience – what it means to be a young guy today
–        Engagement: Winning with purpose – why fighting labels is a good idea
–        Media strategy: Connecting the dots – how content & partnerships engage & delight

Customer Journey