Feel Connected: Shaping A Digital Lifestyle Brand Through Imaginative Experiences

Stream 2

In times of digitization, technology gets more and more part of our lives. From health care to fitness/sport, over fashion and textiles, to interior design and not to forget the automotive industry – everything is getting smart and Deutsche Telekom is shaping a digital society and is driving digital lifestyle trends. 

It is indeed a crucial transformation where the usage of belongings and the peoples’ behavior change, and where connectivity, low latency, a secure network and cloud services are needed. Therefore, Deutsche Telekom is creating imaginative brand experiences to make customers’ lives more enjoyable through cutting-edge technology.

This session will take a deep dive into:

  • How Deutsche Telekoms’ brand management contributes to shape a Digital Lifestyle Brand through imaginative experiences
  • From Interior Design to Smart Fashion – new ways to make customers’ lives more enjoyable
  • Feel connected – the relevance of brand experiences
Customer Journey