Head of Yandex.Metrica
Alexandra has more than 9 years of experience in digital-marketing and analytics. During this time, she has worked on both the client and agency side, as well as in Google. In Yandex she helps to make Yandex.Metrica a better analytical system and tries to as many people as possible to know about this service. Most of all likes to solve difficult customer cases. Lecturer, consultant, speaker at russian and international conferences.
Machine learning is not a magic tool, with using it one can get real results in the present. I will show a few cases of how real businesses using machine learning opportunities to find new clients, work with them across devices on each stage of their paths and predict their conversions.