Alexandra Kulachikova

Alexandra Kulachikova

Head of Yandex.Metrica

Alexandra has more than 9 years of experience in digital-marketing and analytics. During this time, she has worked on both the client and agency side, as well as in Google. In Yandex she helps to make Yandex.Metrica a better analytical system and tries to as many people as possible to know about this service. Most of all likes to solve difficult customer cases. Lecturer, consultant, speaker at russian and international conferences.

How To Be User-Centric On Multiple Levels

Stream 1

To get the most out of your web analytics, you should go for the user-centric framework in your analysis – because ultimately you’re dealing with people, not sessions. And to build a complete picture of your digital performance, it’s better to do user-centric analysis on multiple levels. We’ll demonstrate how to do such analysis on […]

Data In Marketing