Vice President Brand Marketing, Levi Strauss&Co Europe
As VP Levi’s® Brand marketing, Anit leads the creation and implementation of the long-term marketing campaigns for the Levi’s® brand in Europe, in order to build brand equity and financial growth and to drive the positioning of Levi’s® as the Original and Definitive jeans wear brand.
In addition she is a member of the global brand marketing leadership team for Levi’s® and a member of the LSE European leadership team. Anit came to Levi’s® 9 years ago from Nike Inc. where she spent 15 years working in several marketing and retail roles across Europe, Middle East and Africa.
Anit holds a master’s degree in marketing and communication and an academic degree in fashion photography.