Aurélie Gritun

Aurélie Gritun

Head of Marketing France & Expansion Markets, Oath

Love Builds Brands. What Builds Love?

Stream 3

While some companies have products people simply buy, others have created brands people identify with, internalize, and advocate for—sometimes to the point where they’ll even tattoo a logo on their arm. These are next-level relationships, and what we at Oath call brand love. We recently conducted a comprehensive study, tapping 150,000 consumers across 13 markets, […]

Content and Mobile
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