Chris Baldwin

Chris Baldwin

Strategy Director, Traffic4u

With a background in Biotech and Entrepreneurship, Chris tries to shed some light on the role technology plays in our lives by addressing the fundamentals of relationships and business in a digital age. Chris is currently the Strategy Director at Traffic4u, an IPG Mediabrands label, responsible for strategy, product quality and innovation. Chris started Search Engine Marketing in pre-Google days and has been addicted ever since.

Building Better Online Ads & Videos Using AI and Neuroscience Data

Stream 4

What you will learn: 1.      How to use AI tech to measure the effects of creative elements in online ads and video 2.      The creative elements in ads and video that drive the highest CTR and view time. 3.      The brain effects of video ads. 4.      Application of AI and machine learning and successful cases […]

Workshop
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Building Better Online Ads & Videos Using AI and Neuroscience Data (Part 2)

Stream 4

What you will learn: 1.      How to use AI tech to measure the effects of creative elements in online ads and video 2.      The creative elements in ads and video that drive the highest CTR and view time. 3.      The brain effects of video ads. 4.      Application of AI and machine learning and successful cases […]

Workshop
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