Chris Baldwin

Chris Baldwin

Strategy Director, Traffic4u

With a background in Biotech and Entrepreneurship, Chris tries to shed some light on the role technology plays in our lives by addressing the fundamentals of relationships and business in a digital age. Chris is currently the Strategy Director at Traffic4u, an IPG Mediabrands label, responsible for strategy, product quality and innovation. Chris started Search Engine Marketing in pre-Google days and has been addicted ever since.

Preparing for the Technology Shift: Practical Applications of AI and ML in Digital Marketing

Stream 4

What you will learn: 1. How to use AI & ML to measure the effect of creative elements in online ads and videos to help drive more conversions. 2. The creative elements in ads and videos that drive the highest CTR and view time, and the effects video ads have on the human brain. 3. […]

Workshop
READ MORE

Preparing for the Technology Shift: Practical Applications of AI and ML in Digital Marketing (Part 2)

Stream 4

What you will learn: 1. How to use AI & ML to measure the effect of creative elements in online ads and videos to help drive more conversions. 2. The creative elements in ads and videos that drive the highest CTR and view time, and the effects video ads have on the human brain. 3. […]

Workshop
READ MORE