EMEA Managing Director, Lotame
Chris Hogg leads Lotame’s European operations across Europe, the Middle East and North Africa, focused on helping marketers, agencies and publishers harness the power of data to create efficiencies and drive more revenue. Chris takes a consultative approach with best practices for clients to collect, organize, and activate their data from any source to gain a holistic view of their consumers across screens, both online and offline. Chris has more than 18 years of experience in digital marketing technology and operations with expertise on industry topics like first, second and third-party data, why GDPR could be valuable for advertisers, and how data solutions like Lotame’s data management platform empowers clients to deliver more relevant and timely content, products and services. Prior to Lotame, Chris worked with Independent News and Media, France Telecom – Wanadoo / Orange UK and Unanimis. Chris has held senior management roles for the last 10 years, successfully recruiting, training and leading large teams to deliver results.
The call for quality data is sweeping the fast-changing world of MarTech. Today, scale is a given but as audience data’s importance continues to grow, marketers are becoming less interested in quantity and more interested in the quality and transparency of data to ensure they are making the right business decisions and reducing wasted ad […]