Elliott Clayton

Elliott Clayton

Senior Vice President Media UK, Conversant

Conversant’s senior vice president of media in the UK, Elliott holds a decade of expertise in media personalisation, blending technology, strategy, and massive data for many of the top Fortune 500 companies. As senior vice president, Elliott focuses on the importance of accountable media spend through personalisation at scale, leading Conversant’s vision in solving the most challenging digital media issues facing CMOs and media agencies today.

What We’ve Learnt About 1:1 Personalisation at Scale

Stream 1

In this session attendees will walk away with: The three values that support true 1:1 personalisation How to create new demand from mid funnel How to measure and optimise personalisation for incremental return

Data In Marketing