Elliott Clayton

Elliott Clayton

Senior Vice President Media UK, Conversant

Elliott is the Senior Vice President of media at Conversant in the UK. In this role, he focuses on the importance of accountable media spend through personalisation at scale, leading Conversant’s vision in solving the most challenging digital media issues facing CMOs and media agencies today.

Elliott holds a decade of expertise in media personalisation, blending technology, strategy, and massive data for many of the top Fortune 500 companies.

About Conversant:

Conversant boasts a roster of 4,000 clients, including 400+ blue-chip brands and 65 of the Internet Retailer Top 100. It is a leader in personalized digital marketing, transforming the industry through cutting-edge technology, and a staggering amount of data. Conversant is the digital media arm of Epsilon, the global leader in creating customer connections that build brand and business equity.

What We’ve Learnt About 1:1 Personalisation at Scale

Stream 1

In this session attendees will walk away with: The three values that support true 1:1 personalisation How to create new demand from mid funnel How to measure and optimise personalisation for incremental return

Data In Marketing
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