Head of Internet Research and Future Services, BBC
George Wright is Head of Internet Research and Future Services for BBC Research & Development, where he leads a cross discipline team of engineers, researchers, UX Designers, production staff and domain experts researching and creating digital products and services to help shape the future output of the media and broadcasting. He has worked in broadcasting for more than 25 years, the last 20 of which have been in digital and new service research and development.
He began his career as a schoolboy making radio programs for a BBC local radio station, and since then has been involved in broadcasting and internet innovation as well as producing linear programmes and making pop records
There are many different ways to approach innovation. In this session, we will outline how at the BBC have created a collaborative approach, marrying the deep tech expertise of Research & Development with the audience passion and knowledge of Marketing & Audiences. All in service of creating digital products, innovations and campaigns that are obsessively […]