Head of EMEA, Segment
Grace O’Rourke Veitch has been in the technology industry for over 20 years operating in Europe, the middle East, the America’s and Asian markets. An innovator, with a proven track record of helping leaders and companies deliver winning business strategies through digital transformation using leading edge technology.
In this session, Grace will share with you how Brands big and small are using first party data to understand their customers browsing and buying patterns, compare online vs. in-store as well as mobile vs. web. This data is then used to personalise content and to serve the right offers to the right customers at […]