Henrik Schulte

Henrik Schulte

Material Group Manager Media & Digital, SWAROVSKI

Henrik Schulte leads the topics Media & Digital within SWAROVSKI.
Before leading SWAROVSKI’s Media & Digital procurement team, Henrik managed an in-house media team (EMEA + APAC) and oversaw the digital transformation as well as an in-house set-up for programmatic advertising.

With over 15 years in marketing and digital advertising, Henrik’s passion is to bring innovative advertising solutions to life whilst driving sustainable business results. He represents SWAROVSKI at the World Federation of Advertisers (WFA) Media Forum.

Programmatic Advertising: Why Transparency Matters