Manager Activation and Acquisition, UNICEF Nederland
With many years of experience in marketing and communication in non profit organisations (UNICEF Netherlands) as well as in profit (LEGO Group and Sanoma Media) Johanna brings a substantial knowledge on how to reach and mobilize different target audiences successfully. Johanna has been with UNICEF Netherlands since 2008 as manager activation and acquisition. With her team she is responsible for recruiting new donors and supporters in the Netherlands for UNICEF’s work all over the world to ensure that children’s rights are met and that they can grow to their full potential.
Many charities drive on structural money from donors. But the culture of donations is changing. People no longer commit to one good cause for many years, but occasionally or for short periods support various goals. This requires a different approach to fundraising and content marketing. How is UNICEF dealing with these challenges?