Marcus Casey

Marcus Casey

VP Digital Business & Customer Experience, BMW

Accomplished senior executive with over 19 years of international management experience in digital commerce, customer experience, marketing, sales, big data, and analytics. Proven ability and skill set to provide creative, innovative, disruptive, enthusiastic and forward thinking leadership. Executive focused on continuously improving business performance.

Connected Customers: BMW’s Digital Evolution and the Customer Journey

Stream 2

20 years ago, BMW launched its first connected car services focused on security (e-call) and maintenance (teleservices). Two decades later, digital services are not just about the consumer mobility experience but also enabling a more interactive customer journey. This session will explore: 1. Digital services as a channel for customer interaction 2. Leveraging digital across […]

Customer Journey
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