Menno van der Steen

Menno van der Steen

Chief Data & Tech Officer, IPG Mediabrands

Menno has a background in psychology, data and marketing. He started his career with a thesis about in-game advertising and three books about advertising on the Internet. He helped Rabobank fintech start-up tref.nl grow and he built Internet technology at Y&R for international corporations like Ericsson and Ford. As Marketing Comms Manager at Schiphol Airport he created a multiscreen video format and managed the narrowcasting project (part of the digital transformation of Schiphol). As a Head of Strategy at UM he entered the media world ten years ago. Today he is Chief Data & Tech Officer of Mediabrands keen to redefine advertising into something people actually want.

Preparing for the Technology Shift: Practical Applications of AI and ML in Digital Marketing

Stream 4

What you will learn: 1. How to use AI & ML to measure the effect of creative elements in online ads and videos to help drive more conversions. 2. The creative elements in ads and videos that drive the highest CTR and view time, and the effects video ads have on the human brain. 3. […]

Workshop
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Preparing for the Technology Shift: Practical Applications of AI and ML in Digital Marketing (Part 2)

Stream 4

What you will learn: 1. How to use AI & ML to measure the effect of creative elements in online ads and videos to help drive more conversions. 2. The creative elements in ads and videos that drive the highest CTR and view time, and the effects video ads have on the human brain. 3. […]

Workshop
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