Marketing & Customer Analytics Specialist, IBM
Neelam is a pan-European Marketing and Customer Analytics Specialist based in London, UK. With several years of experience as a marketing practitioner combined with a rich SaaS consulting history across EMEA, she is genuinely dedicated to helping clients realise true business value from digital marketing solutions. Neelam is a real advocate of the relationship between analytics and marketing, and is passionate about personalisation techniques and technologies.
Some say the journey is more important than the destination, and in our world of Digital Marketing, this concept is becoming increasingly more important. In this session you will learn how to build, view and gain insights from your customers’ paths to conversion – their journeys – across channels, devices and interactions. This session will […]