Global Vice President Axe, Unilever
Rik is responsible for leading the global Axe business across strategy, communication and innovations. With his team he is helping young guys look, feel and smell more attractive across more than 90 countries, from the Americas to Asia.
Working at Unilever in different geographies since 2002, Rik is a true global marketing leader with experience across numerous Home- and Personal Care businesses. Having worked on purpose-led brands like Dove (campaign for real beauty) or Domestos (Domestos for Unicef) in the past he is passionate about using brands and creativity as a means to improve societal issues.
How Axe engages young guys through purpose, passions, partnerships. The session will give insight into – Relevance: The Axe audience – what it means to be a young guy today – Engagement: Winning with purpose – why fighting labels is a good idea – Media strategy: Connecting the dots – how content & partnerships engage […]