Rik Vandewall

Rik Vandewall

Digital Lead Netherlands, McDonald's

Rik is responsible for the digital transformation of the brand and business at McDonlad’s in NL. He has lead the accelerated rollout of both digital experience (i.e. CRM/Mobile/Instore) and engagement activities like Digital Media / Social / Digital campaigns). Rik is a member of McD Global Digital, in the High Growth Market segment.

From Big Data to Big Mac®

Stream 2

The digital transformation of a global brand from a local perspective.

Customer Journey