Digital Manager, The Coca-Cola Company
Sabina heads the Digital Marketing department for The Coca-Cola Company in the Netherlands, Sabina is responsible for the digital, social and mobile activities for all the Coca-Cola brands. With over 10 years of digital experience, Sabina has previously worked in various digital roles for companies like Philips, Eneco, Natuurmonumenten, ANWB and TEDxAmsterdamWomen.
In 2017 our biggest challenge was to bring back the specialness of drinking any coke to teens. By combining their lifeline to the world (their phone) to our biggest asset (our pack); we make teen relevant moments more special with personal uplifts, while at the same time driving transactions for our business. This session will […]