Till Faida

Till Faida

CEO, Eyeo GmbH

Till Faida founded Eyeo GmbH 2011 in Cologne with Wladimir Palant to help run Adblock Plus, the world’s most popular browser extension, and to develop additional software that provides users more control over their surfing experience. As CEO he manages the business side of the company and is currently working on the Acceptable Ads initiative which seeks to establish user friendly ad formats in the online advertising industry and broker a compromise between users who block ads and advertisers who make them.

The State of Ad Blocking

Main Stage

The latest estimates see the number of ad-blocking users at 615 million worldwide (Pagefair Report 2017). But why do users feel the need to block ads and what can publishers and advertisers do to mitigate a problem that causes them to lose advertising revenue?