Toni Hopponen

Toni Hopponen

Co-Founder and CEO, Flockler

Toni is CEO and Co-Founder of Flockler, a platform helping brands to collate, analyse and display user-generated social content on their services, increasing conversion rates and dwell time. Flockler’s current clients include Penguin Books, Eurostar, Royal Mail, and many more.

Toni is passionate about social media transforming the traditional marketing: how real-time social data can enrich customer data, enabling to create personalised shopping experiences for consumers online and offline.

Toni is based in London and leading Flockler’s global team of developers and marketers. Prior to Flockler, he worked as a project manager for mobile app development business and published Master’s Thesis on the business-model disruption of mass media.

How To Use UGC, AI and Social Data to Power Personalised Customer Experiences

Stream 3

In the past few years the organic reach has decreased for branded content in social channels, and in January Facebook announced significant changes to the News Feed; they plan to show more content from our friends and family and less from the brands we follow. Other social channels will follow suit. This session will take […]

Content and Mobile