Veronique Deconinck

Veronique Deconinck

Digital Activation Lead, PepsiCo Benelux

After 15 years of experience in Consumer Insights, Media Trends & Strategy, Social Media & Content, between Paris & Brussels, Veronique Deconinck is now leading the Digital Marketing Team at PepsiCo Benelux. With a strong ambition to be much more consumer-centric, data-driven, & performance-minded, she’s transforming PepsiCo Digital Marketing, with new digital fundamentals & new interconnections with eCommerce, Shopper Marketing & Consumer Care… for a more Integrated Full-Funnel Journey.

The New Bricks of The FMCG Full-Funnel Digital Journey