WHERE THE MIGHTIEST B2C MARKETERS UNITE
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Attendees will discover how to transform their customer experience strategy and drive qualitative results. The track has a bucket-list worthy line-up of presenters who will break down their pivotal moments delivering a seamless experience, developing a clear CX vision and strategy in their organisation, unlocking the real business value in their customer data, and more.
The sessions in this track include video, AR/VR/MR, content strategy, consumer engagement practices and more. The track features presenters from leading brands and innovative startups who will share their challenges with hyper-personalisation, omnichannel content strategy, dalliances with immersive storytelling and the ugly truths behind digital advertising.