Announcing Bas Smit, Barry Callebaut

Bas Smit - Speaker Announcement

We’re so excited, and we just can’t fight it!

Bas Smit, Global VP of Marketing at Barry Callebaut joins forces with Savage Marketing 2019 to deliver a presentation in the Storytelling track. HE will talk about zero dollar advertising – go ruby chocolate.

Bas has over 20 years of experience across multiple disciplines ranging from Finance, Customer Development to Marketing, managing different regions including Benelux, Western Europe, Russia & CIS countries. Prior to Barry Callebaut he was working at Unilever for over more than 17 years. Ruby Chocolate is his latest impactful initiative.

With annual sales of EUR 6.0 billion in fiscal year 2017/18, the Zurich-based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products. The company surprised the world with its Ruby Chocolate which was the only innovation in cocoa products since White chocolate 80 years ago.

via GIPHY

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