Content Basics: Data & KPIs for smarter usage of FB and IG algorithm

3. Rooms 6 & 7

To excel in content, you have to set your basics and fundamentals first. In this session, Fleur takes you along two major topics. To start: how to use free available data to define your help content. And second: how to optimize your budgets by combining media buying and creative production based on smarter usage of KPIs in Facebook and Instagram’s algorithms.

4. Storytelling