Sharing lessons from sending 50 bn web push notifications

4. Rooms 8 & 9

a) Do’s and Don’t of Web Push Notifications

b) How to send Hyper Targeted Push Notifications – Campaigns that are working well in Web Push

c) Benchmark metrics on what to expect – Subscription Rate, Click Rate, Conversion Rate, Best time to send, Frequency to Send

d) Web Push Best Practices for E-commerce, and for Publishers

3. AI and Data