Technology is beautiful and beauty is high-tech

4. Rooms 8 & 9

A story of digital transformation: the journey of the world leader in beauty from hero products, through iconic brands to innovative digital services. As data and technology are becoming increasingly important in the health and beauty world, L’Oréal embarked on a quest to provide value through technologies such as AR face-rendering, keeping in mind to always link the services to its products, in order to fulfill its mission of providing beauty to all. How did L’Oréal turn data into a business opportunity by anticipating emerging trends and building innovative digital services?

3. AI and Data