Using behaviour to change attitudes

3. Rooms 6 & 7

Behavioral science is advancing our ability to understand and change people’s behavior, yet most shopper marketing still follows a traditional ‘claims and messages’ approach. Martin will be talking about setting out a new path, using some powerful triggers of human behavior to create innovations in the shopping journey, prompting shoppers to do more of what a brand needs them to do, in store and beyond.

4. Storytelling