Manager Digital Analytics eCommerce - Europe, Adidas
Amanda is the Manager Digital Analytics for European eCommerce at adidas group. Here she wrangles data and designs front end user interfaces to help the business make data-driven decisions.
Coming from a background in biomedical research and business intelligence consulting, Amanda enjoys taking the complicated and making it understandable and engaging. Her passion for data visualisation doesn’t stop at the office doors. She is Tableau Public Ambassador, co-leader of Data Plus Women in The Netherlands and Amsterdam Chapter Leader at #VizForSocialGood.
adidas is the largest sportswear manufacturer in Europe. It is the holding company for the adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company and has a major share in German football club Bayern Munich.