Campaign Specialist Youth, Vodafone
Philosophy: Listen to your target audience regarding every aspect of your campaign
Arthur manages esports for Vodafone in Netherlands. In this role he is in charge of Vodafone’s global esports sponsorship with ESL in the Netherlands and other esports activities. As such, he manages activation and youth engagement campaigns.
Arthur has several years of experience in marketing communications and specifically creating campaigns directed at the youth segment.
Vodafone – the largest telecom provider in the Netherlands and among the top 2 in Europe and Asia – is a global sponsor of ESL. ESL is the largest esports company in the world.