Bas Smit

Bas Smit

Global VP Marketing, Barry Callebaut

Philosophy: Brilliant Marketing is about responding to words which are not spoken

Bas is the Global Vice President Marketing at Barry Callebaut. In this role, he is responsible for business transformation, skills development, brand positioning and communication.

Bas has over 20 years of experience across multiple disciplines ranging from Finance, Customer Development to Marketing, managing different regions including Benelux, Western Europe, Russia & CIS countries. Prior to Barry Callebaut he was working at Unilever for over more than 17 years. Ruby Chocolate is his latest impactful initiative.

About Barry Callebaut:

With annual sales of EUR 6.0 billion in fiscal year 2017/18, the Zurich-based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products. The company surprised the world with its Ruby Chocolate which was the only innovation in cocoa products since White chocolate 80 years ago.