Head of Brand & Campaigns, Uber Eats EMEA
Can is the Head of Brand and Campaigns for Uber Eats. In this role, he is responsible for positioning Uber Eats brand and building integrated marketing campaigns to increase awareness and brand relevance across EMEA.
Can has over 10 years of experience developing global marketing strategy and communications at companies like Philips and The Boston Consulting Group.
About Uber Eats:
Uber Eats is an online food ordering and delivery platform launched by Uber in 2014. In the short 2 years in Europe, Uber Eats has launched partnerships with major brands including McDonalds and Starbucks and is set to compete with logistics giant Delivery Hero and Deliveroo.
There are a lot of conceptual container words used by consumers, and when marketers stick to those words at their face value, we tend to miss the depth of real insights and produce work that remains on the surface. In this session, Can will share the insights he has gleaned, the experiments he has run […]