Director Social Media & Innovation, Albert Heijn
At Albert Heijn she and her team are responsible for exploring and creating new ways of marketing and engaging customers.
Fleur’s career evolved around branding, digital creation and strategy. From the wild early days of the internet when she worked for digital pioneer Lost Boys up until now, she has had a fascination for new technologies and ways to connect with the consumer.
She has worked for numerous brands such as Heineken, Unilever, Orange, Universal Music, and since 2011 for Albert Heijn. Fleur was a guest lecturer at Hogeschool Inholland Rotterdam on ‘strategic marketing’.
About Albert Heijn:
Albert Heijn is the 130 year old Dutch supermarket chain and owns 30% of market share in the Benelux region.