Guido Derkx

Guido Derkx

Managing Director, Storyteq

About Storyteq:

Storyteq empowers brands to be personal and relevant in their video marketing. We do this through our dynamic video platform, which uses data to automatically adapt video based on the viewer. In this way, brands can step away from one-video-fits-all and create a unique video for each unique person. Because, why would you show one video to everyone, if you can reach each unique customer with a personalized video?

Our platform is widely used by brands such as Heineken, Samsung & KLM to create successful dynamic video applications ranging from integrated solutions within customer journeys to programmatic advertising campaigns.

Together we are on a mission to make online videos as personal and relevant as possible.

The power of personalised video experiences in a challenging advertising landscape

3. Rooms 6 & 7

Guido explains how to overcome these challenges and explains what this demands from your organisation and workflows. By looking into best-practices of some of world’s best video advertisers.

4. Storytelling