Martin Smith

Martin Smith

Chief Strategy Officer, Communisis

Quite simply, Martin helps Communisis clients to develop innovative retail marketing campaigns using a diverse range of inputs from behavioural science, culture and technology.

Using behaviour to change attitudes

3. Rooms 6 & 7

Behavioral science is advancing our ability to understand and change people’s behavior, yet most shopper marketing still follows a traditional ‘claims and messages’ approach. Martin will be talking about setting out a new path, using some powerful triggers of human behavior to create innovations in the shopping journey, prompting shoppers to do more of what […]

4. Storytelling