Data Scientist, Optimove
Philosophy: Always tackle every problem as if it’s the first problem you are trying to solve.
Matan Block Temin leads the Strategic Services team at Optimove’s London office. As an experienced marketing data scientist, Matan has led some of Optimove’s biggest projects in the gaming industry.
His specialty is working closely with CRM executives on optimising retention marketing programs, analysing customer data and revealing actionable, data-driven marketing insights.
Matan holds a BSc in Industrial Engineering and Management from Tel Aviv University.
Optimove is the Science-first Relationship Marketing Hub, used by hundreds of customer-centric businesses including Staples, Deezer, Dollar Shave Club and lastminute.com to drive measurable growth by scaling customer engagement.
In this session, Matan will examine the motivation for CRM tactics comparison. He’ll explore comparison methodologies and explain the Super Control Group. Then, a special treat – introducing Optimove’s streams – what this new feature is all about, and where it can meet your marketing goals