Senior Director of European Marketing, Choice Hotels International
Tess Mattisson, Senior Director of European Marketing for Choice Hotels International and recognised, Change Evangelist with a true passion for digital marketing, sales, services and communication.
With a track record of leading digital initiatives within organisations seeking business growth, Tess is currently spearheading the pan-European marketing entity within Choice Hotels International®.
Having worked in the hospitality industry since 2006, in the years preceding her position overseeing European Marketing, Tess was responsible for driving digital growth and business development across Scandinavia.
Her previous experience includes developing full digital ecosystems including e-commerce platforms, customer interaction applications, content marketing and social media programmes, to not only help engage consumers but generate revenue.
Driven by the desire to excel her targets, Tess joined Choice Hotels International® in 2016 tasked with fast-tracking online growth and business performance in EMEA, which includes 250 hotels across 12 countries. Her current responsibilities are within e-commerce, business development, branding and performance marketing.
In 2018, Tess was recognised as one of four Marketers That Matter by Figaro Digital, as well as shortlisted for the Change Maker Award by Women in Travel.
About Choice Hotels International:
Choice Hotels International is one of the largest and most successful lodging companies in the world. Choice currently franchises more than 6,800 hotels, representing more than 500,000 rooms.